Select, adapt and transform ideas

But most business people need ideas to solve particular problems. They are restricted by the specific facts and con­ditions, and they also have a time limit in which to “come across” with something. This puts a very different approach to the problem than that of the more leisurely “creative” thinker. As a matter of fact, it takes considerably more creativeness to be creative on schedule than to amble along at one’s own serene pace. The tempo of modern business is such that it no longer wishes to wait even for time or tide. It seems to be getting even with the long eons in which time or tide refused to wait for man.
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