But to make money at inventing may require a compromise between helping out civilization and helping out your immediate family with your brains. If you’re in it for money, you will avoid these long-time projects with all their complexities. At its best and easiest, invention requires concentration, patience and some technical knowledge of the problems involved. There should certainly be in addition enough business sense to protect one’s financial interest. It also requires action after the invention is made. Every time you go to a dime store, you can see little ingenious gadgets that you realize are so obvious that you could have done them yourself. The fact remains that you didn’t: to make money on an idea means acting upon it.
It also means sticking to fairly simple things that people will accept. It means thinking of something that won’t be too hard to manufacture or too expensive to sell or too hard to use. To be commercially successful an invention should accomplish one or more of the following:
- save time
- lower costs
- sell easier
- do more
- work better
Inventors do sometimes gain quick wealth but only provided they have a practical knowledge of the business aspects of manufacturing, promoting and selling the invention in addition to the special requisites of making the invention in the first place. This world is a very materialistic, practical and hard one, and it will not go for an inventor’s brainwave unless it fills a want.
For all the technical cleverness of inventors, they do manage to devote their energies to some strange things. One man came out with a motor-driven corkscrew. Another sewed a ring of sponges around a hat brim or umbrella, so the rain would be absorbed there and not drip down on him. So take a warning from these, and when you get a new idea, think up every reason you can think of as to why you should forget it. If you then still think it is good, go ahead. There are enough things in our daily lives which have faults to challenge ingenuity, and which fill the requirements of a potentially successful improvement. There are, for example, tea kettles whose handles become too hot, salt shakers that don’t shake salt, egg beaters that are hard to wash, smelly ashtrays. You go on from there.
It is wise to keep to fields which are in the public eye. Direct your work to specific companies by improving their present wares or by providing them with competitive products which they can produce with a minimum of expense. Or at least before you make a heavy investment in time, money, experiments and hard work, take into consideration the difficulties we have enumerated, and outwit them by avoiding the roads they travel on.
