Tag Archives: impulse

What most of us call an idea is merely an impulse. It’s the beginning or germ of an idea, with many possibilities but only if we add to it the factors that give it value.

Merely recognizing a need for an idea is very far from having the idea. Anyone who undertook to handle such an impulse would have had to add ninety-nine percent to make anything of it. Finding the need is not creation, as it does not change anything. After you find the need, then you first go to work to fill it. Continue reading →