Idea Explosion!

photo credit: mangpages

A young man walked into a store to buy a necktie. The blank bare wall behind the tie counter depressed him. What would fill it attractively and increase sales? He experimented with his camera and a darkroom, produced an enlargement more than ten feet long and sold it to the clothing store. He had started an entirely new business idea, now called photo murals that paid him handsomely.

One single observation or interpretation of a sensation has been the turning point of a person’s life in thousands of cases.
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photo credit: Raymond Brown

Most persons whose lives fall short of their great possibilities do so for lack of imagination. Imagination is the power of the mind to create mental images of objects previously perceived; the power to reconstruct or recombine the materials furnished by direct apprehension; the power to recombine the materials furnished by experience or memory. It should be for the accomplishment of a worth purpose; the power of conceiving and expressing the ideal. Producing ideas is an art. But an art is a waste of effort if it spends itself on the production, no matter how skillful, of something not worth doing. The human mind is not limited to the present by means of perception, or to the past by means of memory, but can anticipate the future by means of imagination.
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But most business people need ideas to solve particular problems. They are restricted by the specific facts and con­ditions, and they also have a time limit in which to “come across” with something. This puts a very different approach to the problem than that of the more leisurely “creative” thinker. As a matter of fact, it takes considerably more creativeness to be creative on schedule than to amble along at one’s own serene pace. The tempo of modern business is such that it no longer wishes to wait even for time or tide. It seems to be getting even with the long eons in which time or tide refused to wait for man.
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Unfortunately we are not always so successful when we have to produce an idea out of nothing. It is the people with ideas who win most of the desirable places in the world. The person who can create something new and different is wanted—and rarely by the police! He is in demand for his ability to develop ideas. Those who achieve conspicuous success in business and advertis ing, in radio, drama, literature, journalism, in politics, so ciety, and indeed all the professions and walks of life can attribute the large portion of their success to their capacity for getting and using their ideas.
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