Tag Archives: curiousity

Why Are Changes In Size, Shape & Materials Great For Ideas?

A change in material is the basis for many good ideas. Lighter weight materials, transparent materials, cooler or warmer materials, those that are easier to clean, or those like plastic or glass which conserve more valuable ones, are the foundation both for style changes and actual improve­ments. Continue reading

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Where Do Ideas Come From?

Unfortunately we are not always so successful when we have to produce an idea out of nothing. It is the people with ideas who win most of the desirable places in the world. The person who can create something new and different is wanted—and rarely by the police! He is in demand for his ability to develop ideas. Those who achieve conspicuous success in business and advertis ing, in radio, drama, literature, journalism, in politics, so ciety, and indeed all the professions and walks of life can attribute the large portion of their success to their capacity for getting and using their ideas. Continue reading

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