It is more necessary today than ever to look for the good. There is a great deal of superficiality, triviality, to say nothing of evil, in modern life. When the attention is concentrated upon the continual discovery or development of good, its creative energies will multiply the good.
There is a better side, a superior side, a beautiful side to everyone and everything. By learning to look for the better and higher qualities in persons and things we ally ourselves with these and not only produce better ideas and more constructive ones, but improve ourselves at the same time by more desirable and up building attitudes.
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Unfortunately we are not always so successful when we have to produce an idea out of nothing. It is the people with ideas who win most of the desirable places in the world. The person who can create something new and different is wanted—and rarely by the police! He is in demand for his ability to develop ideas. Those who achieve conspicuous success in business and advertis ing, in radio, drama, literature, journalism, in politics, so ciety, and indeed all the professions and walks of life can attribute the large portion of their success to their capacity for getting and using their ideas.
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